From the Newark Star Ledger, October 30, 2008:
Newark Bears File for Bankruptcy
By Jeffery C. Mays
The struggling Newark Bears filed for bankruptcy protection late Tuesday, saying they owe their biggest creditors more than $4.6 million, including $3.4 million to their mortgage company and more than $800,000 to Essex County. . . . The city of Newark and Essex County financed the construction of the $34 million stadium project with the sale of bonds. The city and the county now each pay $1.2 million per year to pay down the debt service, which runs through 2029 and stands at approximately $32 million after several refinancings to lower the interest rate. . . (Click here for the full article.)
First, it is very sad to see the Bears filing for bankruptcy, although not very surprising. It is sad because you never want to see a team file for bankruptcy. On the other hand, it is not very surprising for several reasons. First, being an unaffiliated team, the Bears do not have the allure of enticing fans to follow the minor league player through his career, nor the ability for fans to watch major league players rehabilitate. For example, the Trenton Thunder benefit from their affiliation with the New York Yankees by allowing fans to latch onto a player when he is with the team, and then follow him through to his major league career. Moreover, the Thunder often benefit from major league players rehabbing with the team, such as Derek Jeter and Hideki Matsui. Second, the Bears do not appear to do a good job of marketing its games to Newark businesses with deep pockets. Newark is home to some of New Jersey's largest law firms (Gibbons and McCarter & English to name two) and many large businesses (Prudential and PSE&G to name two). If the Bears were smart, they would tailor their games to the 21-40 year old business men and women in Newark by starting games at 4:00 or 4:30. Starting the games then would allow men and women to leave work, go to the game for an hour or two, and still be home for dinner. Instead of this, the Bears regularly play games with starting times at 7:00 and 7:30. Who wants to go to Newark for minor league baseball at 7:30 on a Thursday night?
Aside from these two thoughts, perhaps the most interesting part of the comments coming out of this article are those made by team owner Marc Berson. Berson stated that "a Chapter 11 filing is not a liquidation, it is a reorganization." Apparently Mr. Berson doesn't know his bankruptcy law that well, nor has he been paying attention to the demise of Lehman Brothers. Chapter 11 does, in fact, allow the debtor to liquidate through a liquidation plan if it is not possible to effectively reorganize the company. Maybe Mr. Berson is attempting to reassure creditors, investors, and/or employees. Maybe he does not know that the Bears could liquidate in Chapter 11. Regardless of what he does and does not know, it is sad to see the Bears in this position. The City of Newark can ill afford to lose the Bears as it would certainly hurt the city's ongoing rebuilding efforts. Hopefully the Bears can successfully emerge from Chapter 11 in a better financial position, a new perspective on how to properly market the team to Newark's business community, and continue to play baseball in the City of Newark.